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Product Sales

IP Audio Product Sales

  • Wide Market Product Portfolio 
  • IP Audio over IP (AoIP) & Traditional Audio
  • Generic Applications and Sector Specific
  • Integrated Technology Options

Buyers Guide to IP Audio

Our buyers guide to commercial IP audio product sales has been created to help buyers understand more about IP audio products, how they are used and importantly how the various technologies & industry standards are used by the manufacturers to create audio applications and design solutions.

Note: If you are unsure about what IP audio is and how it works, we recommend you take a look at our ‘AoIP Network IP Audio’ page to gain a basic insight to IP audio, terminology and supporting product ‘entities’.

Outline

IP Audio products, devices and supporting application software are used to create scalable commercial IP audio applications and integrated sound system designs. IP Audio promises and delivers….. Offering new and improved audio function and capability, with excellent integration and flexibility in deployment and audio routing. 

IP audio products can be used solely or to integrate with Traditional audio products. Providing a powerful proposition for protecting investment and leveraging the best from both audio technology capability options. Many of our own project designs and installation projects employ integrated IP and traditional audio products.

Product 'Entities'

IP audio products can largely be grouped into four separate category ‘entities’.

  • Audio Source (eg. microphone, music player)
  • Audio Processing (firmware / software)
  • Audio Distribution (cabling & transmission)
  • Audio Output (Play-out devices, speakers)

Your choice of product entities will largely depend on your required audio application/s.

IP audio system entities

Interoperability

IP audio (AoIP) uses IP based network infrastructures for routing and distribution of audio streams. How this is performed is governed by the various industry and technology authorities using generic ‘standards’.

Network standards and supporting protocols are used by hardware and applications manufacturers to ensure reliable communications and network interoperability between their own product devices and also with other manufacturer products and devices.

  • Manufacturer interoperability only extends so far…

All IP audio product sales and different manufacturers device products (entities) conform to the principal industry standards and protocols to enable basic connection, switching and routing of audio streams. This position ensures basic network interoperability, affording choice of supporting network equipment. However, audio manufacturer device products operate using largely bespoke applications, firmware & software. This means that IP audio manufacturer and AoIP device entity interoperability is very limited, and in many cases not possible at this time. 

  • Wider AoIP integration and interoperability…

AoIP integration between manufacturer device entities depends on wider adoption and interworking through industry standards & protocols. For example, Session Initiation Protocol (SIP) is a mature and established standard which offers a baseline for AoIP manufacturer interoperability, particularly for VoIP and telephony interface (ie. making PA IP announcements via SIP telephones).

Audinate and Dante is another such example (sort of). Their efforts and industry direction has been to create a baseline of firmware / software for IP audio manufacturers to use and embed within their hardware device entities. The manufacturer list supporting Date is large and growing. However, much of the Dante AoIP capability is limited to transmission and routing of IP audio (which they do very well). This is great for the wider industry demands for routing and interconnecting basic audio streams, but is limited (in the main) at this time for more complex commercial IP audio designs and demands. That said, some manufacturers are now producing a wider Dante device entity portfolios, extending interoperability beyond audio transmission to endpoint AoIP entities such as Dante speakers and microphones.

Other AoIP standards and integration options such as AES67 and WebRTC as well as communications with cloud collaboration (eg. MS Teams) are also emerging opportunity for AoIP, offering prospect for wider integration and interoperability.  

Example Audio Applications

The following are some examples of typical commercial audio applications – showing the device entities used to create different project audio application/s.

Multi-Applications: IP audio applications can run individually or collectively with other applications. For example, an education setting may employ IP PA | IP Tannoy | IP Paging with IP Class Change and IP Lockdown audio applications. 

IP PA | IP Tannoy | IP Paging

IP Public Address (IP PA) or IP Tannoy is widely used in all commercial industry sectors and business settings to provide effective mass notification communication. 

  • IP Microphone/s (source entity)
  • IP Speaker/s (output entity)
  • Firmware / Software (processing entity)
IP Public Address IP Tannoy
IP Background Music IP BGM

IP Background Music

Many commercial industry sectors and business settings employ IP BGM. Music and radio is regularly used to enhance mood and set ambiance – particularly within leisure, retail and hospitality. 

  • Service / Content Service / Curated Music
  • Local Content Player 
  • IP Encoder – Traditional audio (eg. CD, MP3)
  • IP Speaker/s (output entity)
  • Firmware / Software (processing entity)

SIP (IP Telephony)

Commercial IP telephony is underpinned with a communications protocol called Session Initiation (SIP). SIP compatible entities can be used to enable user announcement from SIP telephones.

  • SIP Microphone/s (source entity)
  • SIP / Telephony (SIP & traditional audio)
  • SIP Speaker/s (output entity)
  • Firmware / Software (processing entity)
SIP IP Telephony Audio Integration
microsoft teams paging tannoy

MS Teams Paging / Tannoy

Integrate MS Teams to AoIP and traditional audio systems to enable paging, public address and tannoy announcements from Teams endpoints.

  • Simple Integration
  • 2-way audio (eg. intercom/access)
  • Integrate with AoIP and traditional/legacy audio

CCTV 'Talk Back'

IP Audio routing from local or 3rd party monitoring Station. Live or recorded security announcements (talk back) from security staff to local CCTV monitoring locations.

  • SIP and Generic RTP IP environment
  • 2-way audio
  • Local & 3rd Party Monitoring
  • IP Audio Zones & Routing
  • Firmware / Software 
IP CCTV Talkback
IP Audio Lock Down System

IP 'Lockdown'

Used widely across all industry market sectors. Utilise the flexibility and scalability of IP audio to enable mass notification, security, lockdown instructions and actions. 

  • Physical, app and browser ‘trigger’ options
  • Event & Scheduled audio message playout
  • Interface with access control systems
  • Interface with local security systems

IP Audio Digital Signage

Give screens a Voice!

Transform and enhance digital signage systems. Add a true multi-media user, visitor or shopper experience.

Multi-audio source to multi-channel audio feeds via simple, secure WiFi audio streaming services.

ip--audio-wifi-digital-signage
IP Intercom System

IP Intercom

IP Intercom and IP Access is widely employed within all commercial and industry settings. IP Intercom enables improved capability and flexibility to fixed line traditional intercom systems.

  • IP Call Master/s, IP Call Station/s
  • Door Access, Control & Logging
  • SIP Based, Telephony Integration
  • RFID and Enrolment
  • Access Management Software

IP Audio Sales

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